Hooved Essentials

We work 200 **events a season. This is everything we know!**

Business coaching for people who bring animals to events — practical, hands-on guidance from two working professionals who still do it every week.

Hooved Essentials 101 - $497

One-on-One Coaching

The three things nobody will hand you

WHAT PEOPLE ARE ASKING FOR MOST

After a few hundred of these conversations, it is clear to us what it is you need. A business course that will take care of you and so much more.

How to start — and how to get the look

Everyone asks about the look first. The florals, the packs, the baskets, all so guests reach for their phones and take that perfect photo. But it is so much more than knowing what items to buy, it’s knowing how to set your business (and animals) up for success. That is Hooved Essentials 101, and it still comes with our Materials List: exactly what we buy, so you are not guessing at a tack shop.

A woven basket filled with green foliage and white flowers, attached to a wooden bicycle basket holder, with a fuzzy white blanket of a sheep.

Get Started Here

The paperwork — and the alcohol question

A black background with the phrase 'Stay Safe' written in white text.

Our booking agreement, liability waiver and handler contract. Plus the part nobody wants to talk about: what it actually takes to serve liquor from an animal at someone's wedding. Who holds the licence, what your insurance has to cover, what to ask a venue before you say yes. We show you how we handle it and what to check in your own state.

A joyful woman in sunglasses and a purple lace dress holding a glass of white wine at an outdoor event, with a sheep decorated with ram's horns and floral accessories nearby, surrounded by other people in casual and formal attire against a hilly landscape.

Protect Your Business

Time with us - our undivided attention

Your land, your animals, your market and your country are not ours. Mentorship is one-to-one time on the questions that only matter where you are. We are not handing you a template — we coach you to build your own business, not a copy of Sparrow Hill.

A man and woman stand outdoors at a social gathering, talking to each other. The woman holds a sheep with a decorated harness. In the background, several people are chatting near a wooden building, with trees and a cloudy sky overhead.

Join Our Mentorship

We’re Dani and CJ

WHO YOU'LL BE WORKING WITH

Two women wearing cowboy hats smiling and kneeling on grass, each holding a donkey by its reins. One woman has short brown hair and the other long blonde hair. In the background, there are farm buildings and a wooden fence.

We run Sparrow Hill Beverage Burros & Friends — miniature donkeys, highland cows, Kunekune pigs and Valais Blacknose Sheep at weddings and private events across Colorado. Over 200 events a season, we are still the ones loading the trailer 7 days a week.

We started coaching because people kept calling to ask how we did it, and we kept giving away two-hour answers on the phone that wasn’t getting businesses where they needed to be. Everything we teach is something we got wrong first — the contract that didn't cover us, the animal that wasn't ready, the year we priced ourselves into working every weekend for nothing.

We are not a franchise and we are not selling a system. We are two people telling you what we know, so it costs you less than it cost us.

Schedule a FREE 30 minute consultation call

A woman kneeling on the grass and smiling at a donkey decorated with flowers and greenery in an outdoor park or garden.

A color photograph of two women wearing black sleeveless tops and wide-brimmed hats, standing outdoors in a grassy field on a sunny day. They are smiling and holding small animals, possibly sheep or goats, with a handwritten note at the bottom of the photo that reads "Pearl + Paisley." The background shows a clear blue sky and some plants or shrubs.

Two women wearing cowboy hats, standing on either side of a decorated cow with large horns, in an outdoor setting under a tent, with display boards behind them. The women are smiling and holding the cow's lead.

People at an outdoor event interacting with a small pig. A woman in a black top and hat is holding the pig's face, and a woman with long blonde hair and a pink dress is kneeling nearby. A woman with a floral dress and a young child are sitting on the ground looking at the pig. Other people are in the background, some holding drinks, with lush green trees and flowers surrounding the scene.

Two women walking with a small dog that has a flowered basket on its back, in a park with trees in the background

A wedding celebration outdoors with a bride, groom, and guests gathered around a decorated animal, possibly a llama or alpaca, adorned with flowers and greenery, with mountains and string lights in the background.

START HERE

Hooved Essentials 101

How to start a business like ours, and how to get the look people stop and photograph. Whether you are starting from nothing or have been booking events for two years and know something isn't working, this is where everyone begins.

Hooved Essentials 101

Over six hours across four parts — Building Your All-Star Team, Marketing & Partnerships, Business Essentials, and Event-Specific Animal Training.

Four recorded modules, 6+ hours, yours to rewatch
Powerpoint presentations to follow along

Our Materials List — the exact kit that gets the look
A 30-minute one-to-one call when you finish

The Facebook Group — everyone building this, in one room
Your $497 applies in full toward mentorship

$497

INSTANT ACCESS

Or three payments of $179. Credit valid 12 months.

Watch the free training first

Enrol - $497

THE ONE MOST PEOPLE BUY NEXT

Just the paperwork

Everything you need to take a booking without putting your business at risk — including the alcohol question almost nobody can answer for you. No quote, no call, no waiting.

Get Legal - minus the Mentorship

You’ve completed Hooved Essentials 101 and you’re ready to run your business—except for the paperwork. If you don’t need the extra mentorship, save time and money by purchasing just the legal packet from our Get Legal coaching suite.

Not taken Hooved Essentials 101 yet but want legal support? Contact us to bundle Hooved Essentials 101 with Get Legal coaching and receive a discounted rate.

Our client booking agreement

Insurance: what to ask for and what to check

Handler and contractor agreement

$897

Discounts when you bundle

Request - Get Legal

Mentorship

WHEN YOU WANT US IN IT WITH YOU

One-on-one work with Dani and CJ, built around your animals, your land and your market — not ours. We start with a free call, agree what you actually need, and quote one package, never a menu. You leave with your own business, not a copy of ours.

Get Legal

Contracts, waivers, booking process, LLC and insurance guidance.

Get Event-Ready

Your animal evaluated and a training plan built for it — relationship, soft skills, desensitising, endurance.

Get Booked

Flyers, social presence, and the venue and planner outreach that fills a season.

Get Online

A booking-ready website, workspace and booking system behind it.

Mentorship packages

Every package includes Hooved Essentials 101, one-to-one coaching sessions, a place in the Inner Circle, and a private Shadow Session at a real event.

From $1,797

Payment is phased. Your quote is good for 30 days.

Quoted after a call

Book a FREE consultation call

Two rooms

YOU ARE NOT DOING THIS ALONE

Nobody else in your life understands why you are checking a weather forecast at midnight for an event three weeks out. These people do.

The Alumni Group

Everyone building this, in one place. Ask which trailer to buy, share your first booking, find someone in your state, and watch people a year ahead of you do the thing you are about to do.

It is the reason most people say they stayed with us.

Comes with 101

The Inner Circle

The smaller room, where we answer. Send us your contract before you send it to a client. Your pricing before you quote it. Your website before it goes live.

This is the difference between asking a peer what they think and asking the people who have done it two hundred times a year.

Comes with any bundle or mentorship

INCLUDED IN EVERY MENTORSHIP PACKAGE

Shadow Sessions

A young girl with red hair in a white dress with a green sash interacts with a large Highland cow at an outdoor event, with an older woman touching the cow's face and a woman smiling nearby.

You meet us at the farm and travel with us to a working event. You see the prep work, the setup, the animals in a crowd, the guest interaction, and how we handle a client on the most important day of their year.

One or two people only, never a group — these are private, high-end weddings and our client comes first. Availability depends on the event and time of year, and we schedule it within twelve months.

It is not for sale on its own. It comes with a purchase, because it only makes sense once you have something to apply it to.

Coming NOVEMBER 2026 · for Hooved Essentials clients

🐂

Coming NOVEMBER 2026 · for Hooved Essentials clients 🐂

Two new recorded series

Both will be offered first to Hooved Essentials clients. Anyone who purchases a coaching offer through October 31, 2026 joins the Founding Circle — founding pricing, early access, and a say in what we cover.

How to Train a Beer Steer

A three-part series on starting, desensitising and working a steer at events.

A white highland cow with long horn and shaggy hair, leaning towards a floral arrangement, outdoors with blurred greenery and a white wagon in the background.

A young woman kneeling next to a decorated donkey with a floral wreath around its head, in an outdoor setting with trees and stone pillars in the background.

How to Train a Handler

How we teach someone else to work our animals without us standing there.

Everything We Wish We'd Known

Tell us where you're building, and we'll send you everything we wish we'd had on day one.

We work around 200 events a season, and every week someone asks us how we got here. So we put the answers in one place. Fill out the short form below and you'll receive:

Our Priority List — the free worksheet we use to help new operators decide what to tackle first: animals, paperwork, marketing or team
Behind-the-scenes emails — how we actually run events, what we got wrong early on, and the questions to answer before you book your first wedding
First word on new training — including our new How to Train Your Beer Steer series, taught live this November, and How to Train Your Handler

No spam, and you can unsubscribe with one click.

Group of people at an outdoor wedding celebration, with a decorated donkey, socializing near food trucks, surrounded by large trees and a rustic fence.

FROM PEOPLE WHO DID IT

What Changed For Them?

A man in a cowboy hat and blue shirt sitting on a wooden chair, with two sheep wearing red scarves and Christmas hats beside him. A woman in a denim jacket stands behind, smiling, holding the man's shoulder. The background features a wooden barn door with festive decorations including a wreath, bells, and Christmas ornaments.

“Before joining Hooved Essentials, my biggest challenge was simply not knowing where to start. I had big dreams and a vision, but the process of building a new business felt overwhelming. From the very beginning, CJ and Dani guided me in every way possible. Their structure, organization, and step-by-step approach made everything finally feel doable.”

Aline - Full Mentorship -Arizona

A wedding scene with a bride and groom standing outdoors with three llamas, a flower girl wearing a floral crown, and lush greenery in the background.

“I cannot recommend the coaching provided by (Hooved Essentials) enough! They have been incredibly instrumental in helping me get my own business up and running. Their gracious willingness to give guidance, share tools and business ideas, and her never ending encouragement was what made me succeed. This is rare and genuine coach and their support in starting a beverage burros business is extremely valuable.”

Christine - Mentorship - Hawaii

Illustration of a cow with a pink headband peeking over the text "I moo," promoting a vlog series about building a luxury animal experience, with a camera icon and hearts.

“My husband, Bryan, and I have been so impressed and appreciative of all you're offering through the Hooved Essentials series. We have gained so much knowledge and we are taking it all in and running with it!!”

Nikki - Hooved Essentials 101 - Illinois

BEFORE YOU BUY

Who this is for

A good fit if

You have animals, or you are close to getting them
You know animals have value and purpose and they enjoy a job that is healthy and appropriate for them.
You want the opportunity to build a weekend hobby or an empire.
You enjoy people and animals and are willing to work in the hospitality world.

Not a good fit if

You want a business handed to you finished
You are looking for a franchise or a licence to use our name
You want it done for you…We can help you avoid the mistake we made, but we can’t do the work for you.
You believe animals have no value and are unwilling to invest the time and effort required to build an ethical business for them.

QUESTIONS

The things people ask before they start

No. A good number of people take 101 while they are still deciding what animal to buy — and that is arguably the best time, because the Materials List and the training module will change what you buy.
Hooved Essentials 101 and every recorded series stay yours. Rewatch them whenever you want, and the Alumni Group stays open to you.
That is covered inside Get Legal, and it is one of the first things we work on in mentorship. You do not need to have it sorted before you start.
Yes. Coaching is remote and our clients are across the world. The only piece that requires travel is a Shadow Session, and you would come to us.
We will not provide coaching to businesses within our Beverage Burros and Friends Service area
Yes — it is one of the most common questions we get. We cover how we structure it, what our insurance has to cover, who typically holds the license, and what to ask a venue before you accept a booking. Liquor rules differ by state and we will always point you at checking your own, but you will not be starting from a blank page.
No, and we would consider that a failure. We coach you to build your own business on your own turf with your own animals. What we hand over is the method, the paperwork and the coaching— not our brand.
We work with miniature donkeys, horses, miniature highland cows, sheep and pigs. The business, marketing and contract material applies to any animal you bring to an event; the training material is built around yours.
You can, but we rarely recommend it. 101 is included in every mentorship package anyway, and starting there means the one-to-one time gets spent on your business rather than on the basics.